Thursday, May 22, 2014

Coca-Cola releases UGC advertisement

Greetings from Mobile Generated News® MoGN!


Coca-Cola released a television commercial comprised entirely of user-generated content. The advertisement can be viewed above. The commercial is catchy, fun, and gets Coca-Cola’s message across in a new way.

Coca-Cola asked customers to submit short clips on the subject of what it feels like to take a sip, and the result was a collection of UGC from all over the world. The top 40 clips were selected to be in the commercial.

The commercial allows consumers to feel as if they have a say in the company’s message and direction of campaigns. The idea was truly a win-win for Coca-Cola.

A revolution in the world of storytelling is upon us, and you, citizen journalists, are at the center of it.

At Mobile Generated News®, we want news consumers to be able to interact with local media for free. We believe that contributing to the news cycle is essential to our democracy. Most often, viewers do not get to control what they see on the news. Now, the MoGN App enables news enthusiasts to have a say in the content they see on their televisions, web sites and newspapers. We are trying to enhance the human experience when it comes to news. Download the Mobile Generated News App and become a Citizen Journalist! If you are out and about and see news, weather or sports happening send in your Breaking News. If you have a story or opinion that’s worth sharing, record it and send it in as well!

Search for Mobile Generated News in the Apple App Store. And, you will see all of our related affiliate Apps.

The Univision-Mobile Generated News Apps were just released. In addition, you will find the Mobile Generated News App for Nationwide coverage; Entravision-Mobile Generated News App and Serestar-Mobile Generated News App.

All of the MoGN Apps are currently available in English and Spanish with French language coming soon!

And, stay tuned for new affiliates joining the Mobile Generated News® Network team in 2014. Start contributing today!

Remember, if it is newsworthy, we will post it nationwide and you will see it on the MoGN "Newsfeed" distributed to Broadcast Stations, Newspapers, Web Sites and news organizations across the United States and soon around the World.

Mobile Generated News®. Empowering the NEXT generation.

─Andrew Kallick, Mobile Generated News®, Los Angeles

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